In the brick-and-mortar world, people will find out about you because of your physical presence, strategic location, and popularity. You may hand out flyers or business cards and you can also advertise on television or radio to let people know that you are there — that you exist.
But in the online world, getting people to find out about you without advertising is much more complicated than a brick-and-mortar business. And this is where an SEO agency comes in (highly recommended).
What is SEO?
Search Engine Optimization is a business practice which, when done properly, gets your website ranked high on search engines. When people use keywords on search engines like Google, Yahoo!, Bing, and MSN, these search engines crawl the Internet and look for the most relevant websites related to what was searched.
If your website sells bikes and there are many contents in your website that contain the word bike, chances are your Web page is relevant for the search and yours will be at the top of the search page.
By understanding how these search engines index websites work and how they rank Web pages, your actions and the contents that you put in your website will be much more relevant to your business or specialization.
So what’s in it for you? If your Web page is ranked by search engine giants like Google, chances are your website will be clicked by a person who conducted the search. People who use the Internet will naturally assume that the websites presented to them at the first page of the search are the most relevant. As you get more traffic, you will also boost your sales without the need to advertise.
Why Use An SEO Agency?
Just because you sell bikes does not mean you will put a lot of articles with the word bike. There is much more to SEO than that.
An SEO agency specializes in finding longtail keywords that are statistically relevant to your business. People who use the Internet do not just type bike. They may type black bikes for sale in Arkansas. SEO experts know the percentage or the number of times that this longtail keyword was used. Therefore, they will advise you to use this longtail keyword in your Web content.
This is followed by important aspects of content management so search engines will not mark you as spam. You will also receive tips and strategies on how to use social media to your advantage through the use of backlinks.
Search Engine Optimisation is one of those things in business that you need to outsource, including Web content. In the physical world, this is the kind of job where you ask people to distribute flyers all day. They basically ensure that people get to see your name. You being the owner should focus on the core of your business, which is to manage the quality of your products and services.
Online, SEO agencies will help your page ranking get higher and make you more visible to millions of people worldwide. As this happens, you need to focus your effort on producing better products or ensuring that your consumers are happy. The SEO agency will take care of the science behind your page ranking while you take care of your customers.